Time for a new Content Strategy – It’s not surprising to learn that most global businesses have transitioned away from print-centric communications strategies to accommodate demands for digital and mobile content. What IS surprising? Most businesses continue to rely on outdated methods of creating, managing, and distributing content, regardless of the intended output.
These methods, which range from managing review processes with email and PDF’s to storing content in insufficient content management systems, are loaded with manual processes that make them increasingly inflexible, time-consuming, and expensive, not to mention require constant rework.
Meanwhile, consumer demand for the right content at the right time and on the right device and in an enriched self-service experience is growing exponentially. Without a new content strategy, most teams will remain overwhelmed – which leads to drops in productivity, missed opportunities, and lost revenue.
How can we educate and align content strategy goals with upper management and help our organizations stay competitive? Ruben Martinez, of Quark Enterprise Solutions, will tell us!
Thursday, September 21, 2017
6:00 – Check-in and networking
6:30-7:15 pm – Dinner
7:15-8:30 pm – Program
The Offices of CARA Group
Drake Office Plaza
2215 York Road, Suite 300
Oak Brook, IL 60523
When you arrive, check in with the security desk and proceed to the Lower Level
STC Chicago Members – $5
Other STC Members and Students – $10
Non-Members – $15
Dinner and soft drinks are included with registration.
About the Speaker
Ruben Martinez has been with Quark for 6 years. Ruben has over 20 years’ experience in pre-sales and post-sales. Prior to working for Quark, Ruben was a pre-sales application engineer for Dialogic where he trained and supported large enterprise customers in both North and South America. While at Baylor University, Ruben studied Computer Science and Music Education. Ruben is based out of the Dallas/Fort Worth area of Texas.
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