Join us Thursday, April 18 at 6pm in downtown Chicago for our joint event with the Chicago Content Strategists. This is a casual meeting where you can network and learn about technical communication and content strategy. This event’s topic is From Tech Comm to Content Strategy.
From Tech Comm to Content Strategy
It seems that a lot of people from all aspects of the communications business are calling themselves “Content Strategists” these days. But what exactly do we mean by “Content Strategy”? What skills do you need to develop to be a successful Content Strategist, and how do you map a path to achieve that?
Alan J. Porter will present a discussion based on his own experience of starting out as a technical writer, to currently leading the Global Content Strategy for one of the world’s top 100 brands.
About Alan J. Porter
Alan J. Porter is an industry-leading Content Strategist specializing in helping companies and organization recognize and leverage their largest hidden asset, their content. He is currently engaged as the Content Marketing Manager at Caterpillar Inc., leading the team to develop and implement an enterprise-wide content marketing strategy.
Alan has more than 20 years of experience in corporate communications, marketing, and content development in both the UK and the USA, and is often seen as a catalyst for change with a strong track record in developing new ideas, embracing emerging technologies, and introducing operational improvements. He is also a published author of pop-culture histories, high-adventure fiction, and comic books.
When and Where
Thursday, April 18
6pm – 9pm
231 S LaSalle St.
Chicago, IL 60604
We’re meeting in the offices of kCura on the 7th floor of the BoA building. This event is free, but you must register by noon, Wednesday, April 17th, so we have your name to provide to building security.
When you arrive, please check in at the security desk. A representative from STC Chicago will be there to direct you to the meeting space.
Transportation and Parking
The Bank of America building is located in the Loop, which it makes it accessible by all El lines and most bus lines. Additionally, both Union and Ogilvie stations are within walking distance. However, if you choose to drive, you can park in the following garages:
320 S Canal St.
131 S Dearborn St
145 S Wells Garage
145 S Wells