Ever walked into a trendy coffee shop and not known where to order your drink? Ever tried to buy a railway ticket in a foreign country? Too many times over the years I’ve encountered situations where I’m just expected to know how things operate. It’s something we all do, bring our own assumptions and levels of knowledge to the task of communication. However, those unvoiced and unconsidered assumptions can be incredibly frustrating for the customer. It’s a difficult habit to break, and it requires some shifts in the way we think to start to think about our processes from the customers perspective. This webinar will highlight a few examples of the impact of a “culture of assumption” and provide some practical tips on how to switch from an inside-out mindset to a customer focused outside-in one.
Wednesday, February 6
12:00 – 1:00 pm CST
STC Chapter Members – FREE
STC Members – $5.00
Non-Members – $10.00
About the Speaker: Alan J. Porter
Driven to educate, inform, and entertain through content.
Industry leading Content Strategist. Author of “The Content Pool,” and regular conference speaker, workshop leader, and writer on Content Marketing, Content Strategy, Customer Experience, Brand Management, and Content and Localization Strategy.
Named one of the Top 25 Content Strategy Influencers and a Digital Strategy thought leader in 2016 and 2017.