February: 2021 Trends in Technical Communications

As companies strive to improve technical communications in 2021, it becomes important to understand the new trends driving change in the industry.

Many companies position themselves as solutions to part of the technical communications infrastructure, such as content creation or web delivery. However, no single turnkey solution will handle the demands of every organization, since system priorities vary greatly by company and industry. Thus, technical communication managers face a difficult challenge when designing and implementing end-to-end content delivery systems.

Three basic areas must be considered when designing technology content delivery systems. First, content creation involves building a single interface for authors, editors, and reviewers that handles multiple authoring tools. Second, content management involves storing document components, separating their content and structure from any formatting information to optimize re-use and facilitate dynamic distribution. Third, content distribution involves designing multiple channels to deliver the content to users including personalized printed pages, web pages, tablet applications and syndication engines.

This session gives an overview of the technical communication trends this year likely to drive changes in content delivery systems. From content creation and workflow control to document storage and online distribution, each structural component will be analyzed.


Register Now!

Wednesday, February 17, 2021
7:00–7:15   Check-in and networking
7:15–8:00   Presentation
8:00             Announcements

Online event
(We’ll send you a GoToMeeting link after you register.)

STC Chapter Members and Students – FREE
Other STC Members – $5.00
Non-Members – $10.00

About the Speaker

Brian Buehling is the Managing Director for Dakota Systems, a software firm specializing in technical communication solutions. Before joining Dakota, he led content management system initiatives for several companies, including Wolters Kluwer Health, John Deere, and AT&T. His team’s decision support system at John Deere Health was selected as a Finalist for Business Intelligence Applications at Comdex/Windows World Open and was nominated for the Smithsonian Award for innovation in information technology. He has earned a M.B.A. with concentrations in finance and strategy from the University of Chicago and a M.S. in systems science and mathematics from Washington University, St. Louis, Missouri. Additionally, he has academic experience as a visiting lecturer at Boston University and Ohio University, teaching business communication and computational theory.  For more information or to connect, see https://www.linkedin.com/in/buehling.

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