March Webinar: Create Great Learning Results with the Power of Personas

This session, presented jointly by the STC Chicago Chapter and the STC Michigan Great Lakes Chapter, will provide tips, templates, and best practices that you can start using immediately to create and apply personas in your strategy and design processes.

• We’ll discuss research demonstrating how personas streamline learning strategy and design and make your outcomes more effective for learners.

• We’ll explore examples illustrating how you can create different types of personas and apply them throughout your strategy and design processes to provide powerful and effective learning results.
• We’ll practice creating a plan to gather learner information and decide which characteristics (including roles, tasks, comfort/emotions, motivations, and environments) to use to develop personas so that your strategy meets the needs and business goals of your learners, and your design supports their learning objectives.
• You’ll leave with access to multiple resources to start creating and implementing personas in your own work.

---

About Our Speaker:
Jill Stanton has more than 25 years of learning and development experience and a B.A. in Education, Theatre, English and Psychology.   Her career has included designing and managing award-winning learning teams and projects, including video, interactive video, eLearning, curriculum design, strategy, IT system development, performance support, learning strategy and design consulting, classroom training, and translation.

Jill is passionate about sharing about learning and has presented at conferences on multiple topics, including learning personas and paths, design thinking, effective audio for eLearning, project management, video for learning, accessibility in eLearning, and research-based instructional design.