October: Building a Taxonomy: A Star Wars Journey

Join the STC Chicago and STC Michigan Great Lakes chapters for this engaging presentation on classifying content.

Establishing a well-defined global taxonomy is a critical step in untangling your content hairball, especially when cross-functional teams are involved and a variety of products to consider. Although a critical challenge, organizing your content can be daunting. Amanda will discuss how her team at Hunter Douglas strives to bring together multiple divisions and products to create a taxonomy that puts the customer first. She will compare the journey of creating a taxonomy to the journey through Star Wars. It is a spin on the hero’s journey as a metaphor for a tech comm success story.

Amanda Patterson, Ph.D.,  will take you through her thought process, talk about what worked and what things she’d do differently, and share where Hunter Douglas is today in the journey to classify content, making it as findable and helpful as possible.


  • How a taxonomy can help organize your content by defining metadata
  • Points of consideration to create your own taxonomy
  • Pitfalls to avoid when putting a taxonomy together

Register Now!

Tuesday, October 24, 2023
6:00–7:30 pm CDT

STC Chicago and MGL members – FREE
Students – FREE
UXPA and MI-UXPA members – $10
Non-members – $15

About the Speaker

Amanda Patterson “fell into” her first technical writing job after several years teaching college-level writing. She has spent much of her technical writing career building and deploying automated assembly equipment for the manufacturing industry. Currently, Amanda is the Technical Communications Manager at Hunter Douglas, where she focuses on internal and external product documentation for luxury window coverings and growing her rockstar team. She is the current Programs Manager for the STC Rochester chapter that allows her to connect with exciting people. Amanda has a Ph.D. in Comparative Literature with a specialization in Sci-Fi and the human experience of the future. Feel free to ask Amanda if she thinks she’s a robot.


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