We create huge volumes of content designed to help customers use products or employees complete their tasks. Creating quality and consistency guidelines goes well beyond the standard corporate style guide. Effective quality and consistency standards lead to better content, development time reductions, increased effectiveness, lower translation costs, and satisfied customers.
Join this webinar to learn how you can develop your content strategy, use your reuse strategy, establish structured authoring guidelines, design your content management system, and take advantage of a terminology management system to manage quality and consistency.
Wednesday, September 5
7:00 – 8:00 pm CST
STC Chapter Members – FREE
STC Members – $5.00
Non-Members – $10.00
About the Speaker
Ann Rockley is CEO of The Rockley Group, Inc. She has an international reputation for developing intelligent content strategies for multichannel delivery. She has been instrumental in establishing the field in content strategy, content reuse, intelligent content strategies for multichannel delivery, and structured content management best practices. Rockley is a frequent contributor to trade and industry publications and a keynote speaker at numerous conferences in North America, Europe, and Asia-Pacific.
Known as the “mother” of content strategy, she introduced the concept of content strategy with her best-selling book, “Managing Enterprise Content: A Unified Content Strategy,” now in its second edition. Ann is the creator of the concept of intelligent content and founded the Intelligent Content Conference.
Ann has a Master of Information Science from the University of Toronto and is a Fellow of the Society for Technical Communication.