April: Improving Customer Experience with Dynamic Delivery

Organizations are seeking innovative methods to enable customers to more easily find answers. The adoption of structured authoring and content management technology gives technical communication teams the flexibility to produce more than just PDFs. Mobile applications and interactive websites are rapidly evolving. Cognitive and faceted searching enables customers to search more intelligently and retrieve targeted and relevant information. A good example of this is Amazon.com, where the user can refine their keyword search results based on various product characteristics.

Cognitive searching with voice recognition and natural language processing represents the next step in this evolution. In this presentation you will learn more about this technology and how it impacts the role of the technical communicator.

Register Now!

When
Thursday, April 21, 2016
6:00 pm – 7 pm Dinner
7:00 pm – 8:00 pm Presentations

Where
The Parthenon
314 South Halsted Street
Chicago, IL 60661 (map)

The restaurant offers free valet parking.

Registration
Non-members – $30
STC members – $20
Students – $10

A Greek buffet dinner is included in your registration.

About the Speakers

pete_wagnerPete Wagner ​is a consultant with Dakota Systems, Inc., a Chicago company that helps organizations implement structured authoring, content management, and publishing solutions. Previously, Pete worked as a technical communicator at Siemens Industry Inc., Building Technologies Division in Buffalo Grove, IL, USA. In addition to his writing duties, which include producing online help as well as printed documentation, Pete has also worked with software developers, testers, and marketing to develop user interfaces for Windows-based software programs.

Pete started his writing life as a magazine editor and writer for a small technical trade publication. He has a Masters Degree in Journalism from Northwestern University and is a member of the STC.

Eric_FoxEric Fox ​is a Business Development Manager at Dakota Systems. Over the past 10 years at Dakota, Eric has fostered client relationships and managed the deployment of single-source publishing and content management solutions at a diverse array of organizations. Prior to joining Dakota Systems, Eric was an Analyst at GE Capital, where he worked in corporate lending. Eric has earned a M.B.A. from DePaul University in Chicago, IL.

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