It’s not uncommon in content strategy to find ourselves focused more on the content and less on the strategy. Content is concrete: we know what we’re working with and what to do with it. On the other hand, strategy is more ambiguous: is it a plan or a process? A set of tools? Project goals? Or all of the above?
Strategic thinking is a valuable skill: it makes us better problem-solvers, facilitators, and decision-makers. This webinar will introduce the basics of strategy and provide a foundation for moving from deliverable-focused thinking to a more strategic-thinking mindset, as well share why we need both ways of thinking to be truly successful.
Wednesday, October 2
12:00 – 1:00 pm CST
STC Chapter Members – FREE
STC Members – $5.00
Non-Members – $10.00
About the Speaker: Chris Hester
Chris Hester is the Corporate Web Lead for UL, where she leads the development, management, and governance of content strategy, content design, workflow processes, information architecture, and taxonomy. She has been actively involved in the technical communication community as a volunteer and is a co-organizer of the Chicago Content Strategy Meetup group.